UA --> GA4 MIGRATION GUIDE

GA4 is the latest version of Google Analytics. It provides a more advanced and flexible way to analyze user behavior and track conversions across multiple devices and platforms.

Benefits of Migrating

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Step 1 - Set up a GA4 Property

[{"selector":"#anim-1ec0808f-d221-49ac-8565-83c2fd76c1bc","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-023dda08-cb7a-437f-8a9b-e9eacc490b86","keyframes":{"transform":["translate3d(119.67212%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The first step is to create a new GA4 property in your Google Analytics account. This will serve as the destination for your migrated data.

Step 2 - Install the GA4 Tag

[{"selector":"#anim-4e27a87a-bc07-44e2-9988-44d81f0cd4ca","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-319ee9d5-3bb4-49a1-9898-044b9177de7f","keyframes":{"transform":["translate3d(119.67212%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Install the GA4 tracking code on your website. This new tag will replace the Universal Analytics tracking code and start collecting data for your GA4 property.

Step 3 - Configure Data Streams

[{"selector":"#anim-efeeb67e-5cea-4c7f-adfb-4e09228a6555","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf4ba85f-d402-4054-97e9-fc05b784e0da","keyframes":{"transform":["translate3d(-115.40984%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Create data streams in GA4 for each platform or device you want to track. This allows you to collect data from various sources in a unified way.

Step 4 - Enable Data Import

[{"selector":"#anim-3cf8489f-f04f-4346-907c-48a7097845e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b8bb86de-777e-4998-9c4e-8a5fc7d336a4","keyframes":{"transform":["translate3d(-115.40984%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] If you have historical data in Universal Analytics that you want to import into GA4, set up data import. This will help you combine your existing data with the new data collected by GA4.

Step 5 - Explore the GA4 Interface

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Step 6 - Update Tracking and Measurement

[{"selector":"#anim-9751d32b-49f7-4205-8a3b-7f514e4cfccf","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b15f76ee-17cf-408f-ae87-960da41f856d","keyframes":{"transform":["translate3d(-118.57708%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Update your website or app's tracking and measurement processes to align with the new event and parameter structure in GA4.

Step 7 - Monitor and Optimize

[{"selector":"#anim-4a0f816e-88b5-48a8-969d-691ed8e1dc1e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32762261-bdd0-4510-80f1-afe0ed72f963","keyframes":{"transform":["translate3d(-118.57708%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Once the migration is complete, monitor your GA4 data and compare it with your Universal Analytics data for any discrepancies.

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